The Apliqo C3 Marketing Planning App enables driver-based and activity-based marketing expense planning.
You can implement the Apliqo C3 Marketing Analytics App in half the time it takes to roll out any other comprehensive tool for marketing budgeting, forecasting and financial reporting. Out of the box, this app is ready to save you time and reduce your workload.
Create a closed-loop reporting and forecasting system by connecting this app with the Apliqo C3 Apps for sales, CRM and financial analytics.
This core model will be a starting point for your Apliqo C3 Suite implementation, as all the other C3 Suite Apps ultimately will link into it so you can analyse profitability, financial position, solvency and liquidity.
Activity-based Marketing planning and analytics
Fully customizable driver-based planning
Automated and manual phasing allocation
Top-down and bottom-up marketing planning
Campaign analytics and planning
Marketing activity segmentation by type
Multi-currency marketing expense planning and analytics
Marketing expenses scenario planning and modelling, what-if scenario analysis
Integration with expense planning application
Ready-to-deploy dashboards, reports, analytical applications